Jiawei WuInfo
Jiawei Wu is a New York–based communication designer whose work is rooted in storytelling and system thinking. She builds cohesive visual languages that translate narrative across branding, print, spatial, and image-based media, with a focus on consistency, structure, and material-driven detail.







Service

Brand Identity
Art Direction
Editorial Design
Web / UI Design
Type Design
Motion Graphic






Clients

Fontainebleau Group
Jacob & Co.
Savvy Studio
Tom Brady
Barneys New York
IL SAN PIETRO
Beefbar
Assouline
Fila
Fortune Magazine
Harry’s
AVANT Shenzhen
TINGTANG












Selected ProjectsProject Info
ERROR 2018
Communication University of China

Role: Director, Producer, Art Director
Illustration: Jiaying Guan
Music: Chenyu Sun


ERROR is a projection-mapping short about a man walking home who encounters a group of playful monsters. As their presence gradually shifts the atmosphere around him, he remains unable to notice them—consumed by his own sorrow. When he finally arrives home and draws the curtains, the city reveals itself as something entirely different.

The film is a small reminder to look beyond negativity and stay open to the quiet joys we often overlook. The monsters embody those moments of lightness and curiosity that appear unexpectedly, making everyday life feel a little more alive.




©️ Jiawei Wu 2026
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