Jiawei WuInfo
Jiawei Wu is a New York–based communication designer whose work is rooted in storytelling and system thinking. She builds cohesive visual languages that translate narrative across branding, print, spatial, and image-based media, with a focus on consistency, structure, and material-driven detail.







Service

Brand Identity
Art Direction
Editorial Design
Web / UI Design
Type Design
Motion Graphic






Clients

Fontainebleau Group
Jacob & Co.
Savvy Studio
Tom Brady
Barneys New York
IL SAN PIETRO
Beefbar
Assouline
Fila
Fortune Magazine
Harry’s
AVANT Shenzhen
TINGTANG












Selected ProjectsProject Info
amuse Modern Dessert2023
Freelance

Role: Brand Design, Packaging Desigin


Amues is a sub-brand of AVANT, envisioned as a melody-driven journey. Each course unfolds like a composition — paced, restrained, and intentional.

Rather than abundance, Avant focuses on rhythm and progression. Flavors, gestures, and visuals are carefully sequenced to create moments of tension, pause, and release.

Avant distills the spirit of Amuse into a quieter, more immersive experience —where dining becomes a journey guided by melody, not spectacle.



©️ Jiawei Wu 2026
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