Jiawei WuInfo
Jiawei Wu is a New York–based communication designer whose work is rooted in storytelling and system thinking. She builds cohesive visual languages that translate narrative across branding, print, spatial, and image-based media, with a focus on consistency, structure, and material-driven detail.







Service

Brand Identity
Art Direction
Editorial Design
Web / UI Design
Type Design
Motion Graphic






Clients

Fontainebleau Group
Jacob & Co.
Savvy Studio
Tom Brady
Barneys New York
IL SAN PIETRO
Beefbar
Assouline
Fila
Fortune Magazine
Harry’s
AVANT Shenzhen
TINGTANG












Selected ProjectsProject Info
AVANT Modern Cuisine2021
Freelance

Role: Brand Design, Packaging Design


Avant is a fine dining restaurant located in China. The branding concept utilizes the owners' overseas experience to offer customers unique memories that they have gone on a journey. Starting with a menu which is designed to resemble as a passport. After each meal, customers will get a customized ticket that is designed according to a specific inspiration behind each dish and memories from the cities. This dining experience gets very popular when traveling was halted due to the Covid pandemic.





©️ Jiawei Wu 2026
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