Jiawei WuInfo
Jiawei Wu is a New York–based communication designer whose work is rooted in storytelling and system thinking. She builds cohesive visual languages that translate narrative across branding, print, spatial, and image-based media, with a focus on consistency, structure, and material-driven detail.







Service

Brand Identity
Art Direction
Editorial Design
Web / UI Design
Type Design
Motion Graphic






Clients

Fontainebleau Group
Jacob & Co.
Savvy Studio
Tom Brady
Barneys New York
IL SAN PIETRO
Beefbar
Assouline
Fila
Fortune Magazine
Harry’s
AVANT Shenzhen
TINGTANG












Selected ProjectsProject Info
Don’s Prime 2023
Peter Arnell - ICI

Role: Brand Design


Don’s presents a refined steakhouse experience centered on expertly prepared domestic and Japanese Wagyu prime cuts, paired with a top-tier global wine program.

The visual identity reimagines the classic steakhouse through a language of precision cutting and geometric segmentation, introducing a contemporary clarity to a timeless tradition. While the logo and graphic system adopt a modern, structured approach, the color palette remains rooted in classic steakhouse tones to preserve its enduring elegance.




©️ Jiawei Wu 2026
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