Jiawei WuInfo
Jiawei Wu is a New York–based communication designer whose work is rooted in storytelling and system thinking. She builds cohesive visual languages that translate narrative across branding, print, spatial, and image-based media, with a focus on consistency, structure, and material-driven detail.







Service

Brand Identity
Art Direction
Editorial Design
Web / UI Design
Type Design
Motion Graphic






Clients

Fontainebleau Group
Jacob & Co.
Savvy Studio
Tom Brady
Barneys New York
IL SAN PIETRO
Beefbar
Assouline
Fila
Fortune Magazine
Harry’s
AVANT Shenzhen
TINGTANG












Selected ProjectsProject Info
esme
underwear2022
Savvy Studio

Role: Brand Design


Esme is a wellness-focused underwear brand for women, designed to support skin health through vitamin-rich, antioxidant-infused materials. The visual concept explores harmony through contrast—flexibility and strength, light and shadow, movement and stillness—drawing inspiration from dance as an expression of bodily freedom and inner balance.



©️ Jiawei Wu 2026
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