Jiawei WuInfo
Jiawei Wu is a New York–based communication designer whose work is rooted in storytelling and system thinking. She builds cohesive visual languages that translate narrative across branding, print, spatial, and image-based media, with a focus on consistency, structure, and material-driven detail.







Service

Brand Identity
Art Direction
Editorial Design
Web / UI Design
Type Design
Motion Graphic






Clients

Fontainebleau Group
Jacob & Co.
Savvy Studio
Tom Brady
Barneys New York
IL SAN PIETRO
Beefbar
Assouline
Fila
Fortune Magazine
Harry’s
AVANT Shenzhen
TINGTANG












Selected ProjectsProject Info
Fontainebleau Selected2021-2024

Role: Brand Design, Packaging Design,
Exhibition Design, Web Design


Branding and promotional work developed for the reopening of Fontainebleau Las Vegas. The project focused on reinterpreting the legacy of a historic hotel through a modern visual language, integrating architectural identity into a contemporary design system.






Additional venues are presented as a curated collection below, allowing the core FBLV narrative to remain focused while showcasing the broader scope of work.



©️ Jiawei Wu 2026
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