Jiawei WuInfo
Jiawei Wu is a New York–based communication designer whose work is rooted in storytelling and system thinking. She builds cohesive visual languages that translate narrative across branding, print, spatial, and image-based media, with a focus on consistency, structure, and material-driven detail.







Service

Brand Identity
Art Direction
Editorial Design
Web / UI Design
Type Design
Motion Graphic






Clients

Fontainebleau Group
Jacob & Co.
Savvy Studio
Tom Brady
Barneys New York
IL SAN PIETRO
Beefbar
Assouline
Fila
Fortune Magazine
Harry’s
AVANT Shenzhen
TINGTANG












Selected ProjectsProject Info
Fontainebleau Selected2021-2024

Role: Brand Design, Packaging Design,
Exhibition Design, Web Design


Branding and promotional systems developed for the reopening of Fontainebleau Las Vegas, spanning identity, packaging, exhibition environments, and digital applications.

The work focused on translating the hotel’s architectural and historical legacy into a contemporary visual system, enabling consistency across diverse touchpoints while supporting scalability across multiple sub-brands.





Additional venues are presented as a curated collection below, allowing the core FBLV narrative to remain focused while showcasing the broader scope of work.



©️ Jiawei Wu 2026
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