Jiawei WuInfo
Jiawei Wu is a New York–based communication designer whose work is rooted in storytelling and system thinking. She builds cohesive visual languages that translate narrative across branding, print, spatial, and image-based media, with a focus on consistency, structure, and material-driven detail.







Service

Brand Identity
Art Direction
Editorial Design
Web / UI Design
Type Design
Motion Graphic






Clients

Fontainebleau Group
Jacob & Co.
Savvy Studio
Tom Brady
Barneys New York
IL SAN PIETRO
Beefbar
Assouline
Fila
Fortune Magazine
Harry’s
AVANT Shenzhen
TINGTANG












Selected ProjectsProject Info
TINGTANG2022
Freelance

Role: Brand Design, Packaging Design


TINGTANG is a contemporary womenswear branding project rooted in Eastern aesthetics and modern living.
The project reinterprets traditional Chinese elements through contemporary dressing habits, translating cultural references into a quieter, more wearable language.

By removing overt symbolism and ceremonial expressions, TINGTANG focuses on structure, material, and silhouette to express a sense of ease and restraint. Rather than presenting tradition as an image, the project explores how it can be experienced through everyday wear—natural, fluid, and understated.

TINGTANG reflects an approach to fashion that values comfort, subtlety, and longevity, bridging cultural memory with the realities of modern life.



©️ Jiawei Wu 2026
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