Jiawei WuInfo
Jiawei Wu is a New York–based communication designer whose work is rooted in storytelling and system thinking. She builds cohesive visual languages that translate narrative across branding, print, spatial, and image-based media, with a focus on consistency, structure, and material-driven detail.







Service

Brand Identity
Art Direction
Editorial Design
Web / UI Design
Type Design
Motion Graphic






Clients

Fontainebleau Group
Jacob & Co.
Savvy Studio
Tom Brady
Barneys New York
IL SAN PIETRO
Beefbar
Assouline
Fila
Fortune Magazine
Harry’s
AVANT Shenzhen
TINGTANG












Selected ProjectsProject Info




TINGTANG2022
Freelance

Role:Brand Design,
Packaging Design


TINGTANG is a contemporary womenswear branding project rooted in Eastern aesthetics and modern life. It reframes traditional Chinese references through everyday dressing habits, translating cultural memory into a quieter, more wearable language. Focusing on structure, material, and silhouette over overt symbolism, it treats tradition not as an image to display, but as something felt in daily wear—natural, fluid, and understated.





©️ Jiawei Wu 2026
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