Jiawei WuInfo
Jiawei Wu is a New York–based communication designer whose work is rooted in storytelling and system thinking. She builds cohesive visual languages that translate narrative across branding, print, spatial, and image-based media, with a focus on consistency, structure, and material-driven detail.







Service

Brand Identity
Art Direction
Editorial Design
Web / UI Design
Type Design
Motion Graphic






Clients

Fontainebleau Group
Jacob & Co.
Savvy Studio
Tom Brady
Barneys New York
IL SAN PIETRO
Beefbar
Assouline
Fila
Fortune Magazine
Harry’s
AVANT Shenzhen
TINGTANG












Selected ProjectsProject Info
méandre 2020
Pratt

Role: Brand Design, Packaging Design


Méandre means "curves of a river." Méandre’s fragrance profile is based on natural, woody notes. The fragrance user will find themselves in a dense forest, among the bushes. The packaging design created for the fragrance is meant to give the audience an alternate experience and the feeling that they are walking in the forest with meandering footprints, leaving a mark wherever they step, implementing the concept of "natural". Natural elements are also captured within the container bottle, including the characteristics of stone material and its signature woody fragrance.




©️ Jiawei Wu 2026
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